Google’s Move to GA4: Understanding Your Data
Now that you have migrated to GA4 understand the new iteration of analytics - the look, data organization, and KPIs definitions. Learn what to be aware of as you compare your data from UA to GA4.Read Story
Google’s Move to GA4: How To Stand Up GA4
We’ve pulled together resources and screenshots to help you migrate to GA4. Follow these and feel confident as you switch before June 1 – giving you time to analyze your data before Google’s July 1 switchover.
Google’s Move to GA4: Why You Should Switch Now
On July 1, 2023, Google Analytics will officially sunset its legacy system and go-live with its new iteration, GA4. Learn how this will impact your day-to-day campaign performance management and what you must do now to prepare.
Listrak Earns G2 Accolades for Identity Resolution and More
Once again, Listrak has been named a Leader and High Performer in multiple categories by G2, even beating out all other Identity Resolution competitors on G2’s Relationship Index.
Post-Holiday: Three Things You Need to Do to Start the Year Off Right
Once the holiday season ends, it doesn’t mean your customers’ shopping season is done. Just the opposite – it kicks off a new kind of shopping season.
Identity Resolution Engages New Customers and Drives Dramatic Revenue Results for Retailers
Learn why Identity Resolution is the key to connecting with customers in 2023
Consolidating Vendors Pays Off for Sol De Janeiro
Sol de Janeiro scales with Listrak’s integrated platform and unlocks operational savings by 50%!
How to Stay Compliant with Website Data Privacy Laws (and Avoid 7-Figure Fines) with Listrak
The latest data privacy ruling, CA Supreme Court vs. Sephora, is a wake-up call for retailers putting off CCPA and GDRP compliance. Learn what you must do now.
Listrak named a Leader and High Performer by G2
We are proud to announce that Listrak has been named a LEADER in multiple categories in G2’s Summer Report thanks to our great clients and their ongoing satisfaction!
3 Tips to Help You to Avoid the Summer Slump
Summer is a busy season, but it's not always busy for retailers and brands. Follow our 3 Tips to Summer Sales and Data Collection with GXP.
Is Disparate Data Limiting Your Performance?
Learn six reasons your digital marketing performance may be suffering and how Listrak can unify your data.
Digital Marketing in 2022: Remember the Last Mile is Also Critical for Digital
Work with your deliverability team to solidify the "last mile" for your email and SMS messages.
Digital Marketing in 2022: Continue To Nurture the Customer After Every Sale
Retention is essential to maximize growth and profits, Learn must-do strategies to retain your customers.
Digital Marketing in 2022: Prioritize Acquisition, Identity, and List Growth
Learn how to collect better zero- and first-party data for better customer interactions.
Digital Marketing in 2022: Preparing for a Cookie-less World
A blog series to teach strategies to help you win with digital marketing in 2022. Part 1: The Death of Cookies
Listrak Announces Direct Integration with Salesforce Marketing Cloud
The combination of the two marketing technology platforms allows clients to deliver targeted, triggered, cross-channel 1:1 messages to exponentially grow revenue.
How Personalization Drives Better Conversions with Listrak GXP
Learn how GXP works alongside your email marketing to turboboost your email efforts and personalize the shopper experience.
Why Now is the Time to Consolidate your Digital Marketing Tools
A single platform can give you the complete picture of channels, engagement, and attribution.
How Influencer Marketing Unlocks Hidden Revenue in the Beauty Space
Influencer marketing in the beauty space isn’t new, but its popularity has soared recently.
Project Launchpad: Active Personalization
Personalization is not always executed to the full extent. In 2021, we need to make personalization ubiquitous.
Project Launchpad: Behavioral Triggers
Believe it or not, there’s a lot more to do with triggers, and it’s coming in 2021. See what is available now and what is coming later this year.
Project Launchpad: Broadcast Campaigns
There is more you can do with broadcast messages. Don’t get comfortable using just one or two tools in your toolbox. Listrak makes it easy to level up your emails and maximize results.
Project Launchpad: Identification and Acquisition
Step #1 in the 2021 Success Plan. Most retailers aren’t doing enough when it comes to identification & acquisition. Learn how to be strategically assertive in 2021.
Strategy and Tactics
February 15, 2021
Project Launchpad: Look Back 2020
2020 was anything but ordinary. Look back at the data and learn the four key lessons retail marketers need to take forward this year.