Keeping yourself and others safe online is easy when you know how. Listrak and our employees prioritize security measures daily. We spotlight four key behaviors everyone can and should do.

Learn why Identity Resolution is the key to connecting with customers in 2023

In the new GA4, the Shopping Cart Abandonment campaign attribution will differ from how UA attributed it. Learn how to create Custom Channel Grouping for accurate data analysis.

Compare your UA and GA4 data. Learn the reporting differences and be confident when analyzing your data so you can make the best decisions for your brand and set new, smart goals and expectations with your leadership.

Now that you have migrated to GA4 understand the new iteration of analytics - the look, data organization, and KPIs definitions. Learn what to be aware of as you compare your data from UA to GA4.

We’ve pulled together resources and screenshots to help you migrate to GA4. Follow these and feel confident as you switch before June 1 – giving you time to analyze your data before Google’s July 1 switchover.

On July 1, 2023, Google Analytics will officially sunset its legacy system and go-live with its new iteration, GA4. Learn how this will impact your day-to-day campaign performance management and what you must do now to prepare.

Once again, Listrak has been named a Leader and High Performer in multiple categories by G2, even beating out all other Identity Resolution competitors on G2’s Relationship Index.

Once the holiday season ends, it doesn’t mean your customers’ shopping season is done. Just the opposite – it kicks off a new kind of shopping season.

Sol de Janeiro scales with Listrak’s integrated platform and unlocks operational savings by 50%!

The latest data privacy ruling, CA Supreme Court vs. Sephora, is a wake-up call for retailers putting off CCPA and GDRP compliance. Learn what you must do now.

We are proud to announce that Listrak has been named a LEADER in multiple categories in G2’s Summer Report thanks to our great clients and their ongoing satisfaction!

Summer is a busy season, but it's not always busy for retailers and brands. Follow our 3 Tips to Summer Sales and Data Collection with GXP.

Learn six reasons your digital marketing performance may be suffering and how Listrak can unify your data.

Work with your deliverability team to solidify the "last mile" for your email and SMS messages.

Retention is essential to maximize growth and profits, Learn must-do strategies to retain your customers.

Learn how to collect better zero- and first-party data for better customer interactions.

A blog series to teach strategies to help you win with digital marketing in 2022. Part 1: The Death of Cookies

The combination of the two marketing technology platforms allows clients to deliver targeted, triggered, cross-channel 1:1 messages to exponentially grow revenue.

Learn how GXP works alongside your email marketing to turboboost your email efforts and personalize the shopper experience.

A single platform can give you the complete picture of channels, engagement, and attribution.

Influencer marketing in the beauty space isn’t new, but its popularity has soared recently.

Personalization is not always executed to the full extent. In 2021, we need to make personalization ubiquitous.