With the explosion of social media, influencers are the new affiliates.
But as third-party cookies fade away, retailers and brands that are turning to influencer marketing must maximize their revenue potential from the channel.
GXP helps you capture essential zero- and first-party data from influencer traffic — so you can personalize offers and convert that traffic into repeatable revenue.
93% of marketers have used influencer marketing in their campaigns.
Influencer marketing is forecasted to hit $15B by the end of 2022.
60% of fashion and beauty brands have a current influencer marketing strategy in place.
21% plan to invest in the next 12 months.
75% of consumers are more likely to make a purchase when recommendations are personalized to them.
Today’s retailers and brands are shifting investments away from traditional affiliate marketing to focus on influencer marketing. GXP maximizes your influencer marketing spend all while growing your online business. Here’s how it works:
You partner with an influencer (who is passionate about your brand) to promote your products and give recommendations. The influencer drives traffic to your website.
Through advanced acquisition strategies tailored to your influencer source, GXP collects crucial zero- and first-party data from highly motivated users.
GXP identifies any users already on your list. If subscribed, users will pick up where they left off in the customer journey with influencer-focused content. If they are new to your list, even better (see Step 4).
GXP sends 1:1, behaviorally relevant, influencer-focused messages to a greater number of visitors, driving higher conversions and more revenue opportunities.
Influencers hold increasing sway on buying decisions, so retailers and brands can’t ignore their importance. Connect with some of our Creator Marketing and Management Partners to elevate your Influencer strategy.
Then use GXP to leverage your influencer traffic for data acquisition, personalize experiences throughout the customer journey, and grow your revenue, engagement, and loyalty.