Blog

Blog
posted on
May 27, 2023

Google’s Move to GA4: Understanding Your Data

Now that you have migrated to GA4 understand the new iteration of analytics - the look, data organization, and KPIs definitions. Learn what to be aware of as you compare your data from UA to GA4.
Blog
posted on
May 26, 2023

Google’s Move to GA4: How To Stand Up GA4

We’ve pulled together resources and screenshots to help you migrate to GA4. Follow these and feel confident as you switch before June 1 – giving you time to analyze your data before Google’s July 1 switchover.
Blog
posted on
May 18, 2023

Google’s Move to GA4: Why You Should Switch Now

On July 1, 2023, Google Analytics will officially sunset its legacy system and go-live with its new iteration, GA4. Learn how this will impact your day-to-day campaign performance management and what you must do now to prepare.

Videos

Video available at 1pm, January 28th
9 minutes 56 seconds

Watch this short video overview to learn how to increase e-comm revenue by 12% - 20% -- with no work from your team.

Video available at 1pm, January 28th
9 minutes 56 seconds

Watch this short video overview to learn how to increase e-comm revenue by 12% - 20% -- with no work from your team.

Identification & Acquisition

5 minutes 42 seconds
Step #1 to accelerate your growth.

Broadcast Campaigns

7 minutes 34 seconds
Step #2 to expand your growth.

Behavioral Triggers

4 minutes 15 seconds
Step #3 to trigger additional revenue.

Active Personalization

3 minutes 23 seconds
Step #4 to provide a smarter shopper experience.

Integrations

You can take advantage of technology integrations between your current marketing and email service provider (ESP) platforms and GXP. By integrating the power of both platforms, you have a powerhouse combination to amplify your marketing efforts with guaranteed results.

The Listrak GXP team also handles the work for you: You can stay focused on your strategy, revenue, and campaign goals…and Listrak does the rest, providing turnkey service throughout the entire integration and ongoing management.

You can leverage Listrak’s native platform with GXP – having a single solution to launch digital campaigns and maximize your ecommerce lift and triggered revenue. All within one solution.

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By combining GXP and Klaviyo, you have a single hub to orchestrate campaigns and better identify anonymous website visitors, leading to stronger conversions, engagement, and revenue.

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With a GXP and Sailthru integration, you have an easy solution to centrally manage and execute your campaign strategies.

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By integrating Listrak's GXP with Salesforce Marketing Cloud (SFMC), you can deliver targeted, triggered cross-channel 1:1 messages. And you can do this quickly and seamlessly within your SFMC instance, while making it easy to centrally manage and execute your campaign strategies.

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Cheetah Digital integration coming soon.

Case Studies

Ready to grow your business? Let’s talk.

Ready to grow your business?
Let’s talk.