about listrak

What Drives GXP

With Listrak GXP, retailers and brands can achieve amplified revenue growth through leading-edge technology and best-in-class expertise -- resulting in profitable, cross-channel, cross-platform customer communication through Listrak or other marketing platforms and ESPs.

Listrak Exceeds Expectations and Stands Apart

One company. One platform. An experienced team to help you scale your operations, innovate and execute your programs, and grow your company beyond your wildest goals.

Focused on Results

A laser focus on delivering solutions and strategies that deliver meaningful results year-over-year. Purpose-built products that lead to increased customer retention, engagement and ultimately revenue.

Integrating to Link Customer Data Across Channels and Platforms

Our 360 Customer Profile combines customer data from disparate sources into one cohesive view of each person.

Delivering Expertise & Thought Leadership

Best practices, competitive insights, and leading trend perspectives to help you continually optimize your program. As a testament to our clients' satisfaction and the results they’ve achieved.

Automating Behaviorally Triggered Campaigns

Listrak will listen and respond to individual consumer signals of intent, translating into actionable touchpoints of communications such as cart/browse abandonment, lifecycle messaging.

Reducing Everyday Marketing Team Workloads

Our marketer friendly, easy to use platform comprises a suite of actionable insights, omnichannel marketing campaign tools..

Offering Powerful Data Driven Segmentation, Automation & Personalization

Reach and retarget customers throughout their lifecycles with optimized emails, SMS/MMS, and mobile push messages.

We’ve been a Listrak client since 2015 for a reason. From the incredible growth of our SMS program to the strategic service and support that comes with GXP, Listrak has proven its value year after year.
Chris McKeever,
VP of Ecommerce at Minnetonka

Listrak is consistently recognized by G2 as a leader in the industry based on positive reviews from actual clients. Listrak earns awards across Email, Text Message Marketing, and Identity Resolution (GXP), even beating out all other Identity Resolution platforms on the Relationship Index.

G2

Listrak is a vital part of our marketing team.

Lisa S.
G2

The program works flawlessly and the support is AMAZING.

Nick D.
G2

Best-in-class capabilities and amazing account team.

Michael M.
G2

Incredible tool & service.

Emily B.
G2

From email marketing, SMS, and the GXP program I use, everything is first-class.

Adele V.
G2

I love how dynamic and user friendly Listrak is!

Mackenzie D.
G2

Excellent product with exceptional support.

Clayton Z.
G2

Extremely positive experience with continuing growth YOY!

Nicole O.
G2

We've seen nothing but wins with Listrak.

Jennifer T.

All Your Channels in One Integrated Platform

Listrak delivers sophisticated, personalized customer journeys across channels including email, text message marketing, social audiences and push notifications at scale – all from a single integrated platform.

Email

Web

Social

SMS/MMS

Push

Direct Mail

The Listrak Platform

With Listrak, you can deliver seamless, personalized cross-channel interactions -- all from one integrated platform. You can maximize customer engagement, revenue, and lifetime value by sending messages at precisely the right time across the right combination of channels and devices.

Email Automation

Retailers trust Listrak’s enterprise-class send engine to send billions of targeted emails using sophisticated tools like predictive analytics, retail segmentation, dynamic content and predictive product recommendations resulting in a significant increase in revenue.

Text Message Marketing

Drive exponential growth of new customer acquisition across channels and touchpoints, engage your audience on their mobile devices with personalized SMS or MMS messages and grow incremental revenue with text messages that generate 30X+ ROI – all sent confidently using a Tier 1 Aggregator.

Journey Hub

Integrate data from anywhere, design your customer’s journey and connect across channels. Journey Hub is at the core of Listrak’s platform allowing retailers to fully leverage their customer data and unify marketing across the entire customer journey.

AI Recommendations

Using advanced machine learning and providing the ability to layer deeply customizable merchandising decisioning, Listrak can understand and predict the most relevant, data-driven personalized product recommendations to influence the unique customer journey.

Growth Xcelerator Platform

The fastest way to engage new customers and drive revenue results. Listrak’s Growth Xcelerator Platform (GXP) is a strategically-managed innovative solution that provides dramatic improvement in list growth, onsite conversions, and triggered revenue.

Behavioral Triggers

From browse and engagement activity to purchase and lifecycle events, there are countless indicators pointing to where the customer is in their unique journey. Listrak translates signals into actionable touchpoints of communication for maximum impact.

Predictive Analytics

Increase results across every campaign by harnessing historical data to predict future behavior. Predictive Analytics uses AI, machine learning and statistical modeling to assess the likelihood of what will happen in the future.

Customer Insights

Unlock your unified customer data through powerful exploration and visualization tools. Observe the complete Customer Journey. Access seamless integration to make insights actionable through segmentation, automation and orchestration.

Unified Customer Data

Listrak observes, identifies, collects and synthesizes data from disparate sources and at every touchpoint across the customer journey – both online and offline – to capture critical customer signals and links them to a single, 360° customer profile.

Listrak Exceeds Expectations and Stands Apart

One company. One platform. Multiple integrations. An experienced team to help you scale your operations, innovate and execute your programs, and grow your company beyond your wildest goals.

Listrak: The Industry's Leading Cross-Channel Marketing Platform

Listrak delivers results for more than 1,000 retailers by providing best-in-class email, SMS, behavioral marketing, cross-channel orchestration, predictive analytics, and customer insight solutions that drive customer engagement, revenue, and loyalty.

With Listrak single platform, you can do it all – deliver seamless, personalized cross-channel interactions, sending messages at precisely the right time across the right combination of channels and devices to maximize customer engagement, revenue, and lifetime value.

Delivered with Impactful Expertise and Service

Listrak is lauded for its exceptional and responsive client success teams. We are your trusted partner, active collaborator, and natural extension to your in-house teams – helping you execute growth strategies and exceed goals. And with an industry-leading Net Promoter Score of 82, we lead the industry and keep clients happy with successful projects.

Singular Focus on Results.

It all comes down to results. We deliver exponential increases in results over previous efforts, including  providing on average 21% gains in ecomm revenue, >400% increases in email and mobile sign-ups (zero- and first-party data), 79% jump in onsite conversions.

Listrak Exceeds Expectations and Stands Apart

One company. One platform. Multiple integrations. An experienced team to help you scale your operations, innovate and execute your programs, and grow your company beyond your wildest goals.

Listrak: The Industry's Leading Cross-Channel Marketing Platform

Listrak delivers results for more than 1,000 retailers by providing best-in-class email, SMS, behavioral marketing, cross-channel orchestration, predictive analytics, and customer insight solutions that drive customer engagement, revenue, and loyalty.

With Listrak single platform, you can do it all – deliver seamless, personalized cross-channel interactions, sending messages at precisely the right time across the right combination of channels and devices to maximize customer engagement, revenue, and lifetime value.

Delivered with Impactful Expertise and Service

Listrak is lauded for its exceptional and responsive client success teams. We are your trusted partner, active collaborator, and natural extension to your in-house teams – helping you execute growth strategies and exceed goals. And with an industry-leading Net Promoter Score of 82, we lead the industry and keep clients happy with successful projects.

Ready to grow your business? Let’s talk.

Ready to grow your business?
Let’s talk.