Influencer marketing in the beauty space isn’t new, but its popularity has soared recently.

Personalization is not always executed to the full extent. In 2021, we need to make personalization ubiquitous.

Believe it or not, there’s a lot more to do with triggers, and it’s coming in 2021. See what is available now and what is coming later this year.

There is more you can do with broadcast messages. Don’t get comfortable using just one or two tools in your toolbox. Listrak makes it easy to level up your emails and maximize results.

Step #1 in the 2021 Success Plan. Most retailers aren’t doing enough when it comes to identification & acquisition. Learn how to be strategically assertive in 2021.

2020 was anything but ordinary. Look back at the data and learn the four key lessons retail marketers need to take forward this year.

What lessons did retailers and brands learn from the pandemic? One clear lesson is that a well-thought- out digital commerce strategy is essential because consumers have higher expectations for their online experiences than ever before