LAFCO New York, a home fragrance and body care brand, added GXP, Listrak’s Identity Resolution solution, to its tech stack to take their email and SMS cross-channel marketing efforts to the next level. With a lean marketing team, LAFCO benefits from GXP’s white-glove, strategically-managed structure, which allows the team to keep their current marketing focus while growing the business without adding more responsibilities.

Launching GXP just in time for the holiday season led to November being LAFCO’s largest sales month on record. Both acquisition and conversions skyrocketed during this critical time, generating an impressive jump in overall revenue.