GXP Drives 20% of Total Ecommerce Revenue for Jonathan Adler
Already a successful Listrak email and SMS brand, Jonathan Adler understood the importance of best-in-class solutions fueled by a single platform. Looking to further scale their business and programs, Jonathan Adler added Listrak’s Growth Xcelerator Platform (GXP), an identity resolution marketing solution.
The benefits of adding GXP were threefold. GXP added another revenue channel, orchestrated all their communications from the same platform, and unified their customer data. Not only that, but GXP reduced their monthly total cost of operation.
GXP’s team of expert strategists used cross-channel data to fully personalize every aspect of the customer journey. For Jonathan Adler, this meant hyper-targeted acquisition and triggered messages that achieved results far beyond industry benchmarks. GXP is now a leading revenue channel for Jonathan Adler, creating a 29% increase in onsite conversions and a 210% increase in daily subscription rate.