Crystal Classics, the largest independent retailer of fine crystal in the U.S. and a Listrak client since 2013, recently added GXP, Listrak’s identity resolution solution, to their digital marketing strategy. As a family-run business with a lean team, Crystal Classics knew that the managed service that is central to GXP would reduce the burden on their marketing employees, freeing them to focus on other projects while Listrak’s experts maximize the impact of their campaigns and drive ecommerce revenue.

Due to Listrak’s cutting-edge identity resolution technology and a relationship based on earned trust and mutual respect, GXP has created massive first-month wins for Crystal Classics.