Listrak’s GXP Empowers All-Clad to Reach Aggressive Revenue Goals

Black Friday + Weekend


Return on Ad Spend (ROAS) Since Launch of GXP


Increase in Daily Email Opt-Ins YoY
Cyber Monday


Increase in Triggered Revenue YoY

As a Listrak client of nearly five years, cookware brand All-Clad trusted the Listrak team to drive continuous growth through their email and SMS marketing programs. Last year, All-Clad sought Listrak’s expertise in order to reach new, aggressive revenue goals. The Listrak team came back with exciting performance projections for GXP, Listrak’s Identity Resolution solution, prompting the All-Clad team to add GXP to their tech stack in August 2022.

Overall, All-Clad has seen a 64x return on ad spend (ROAS) from GXP since launch, proving out Listrak’s predictions and creating tremendous wins for the All-Clad team.

We’re excited about the addition of GXP to our long and successful Listrak partnership. GXP will help us meaningfully connect with our customers, driving acquisition, retention, and ultimately, revenue while protecting our margins with fine-tuned optimization.”
Tom Guenther, Senior Manager Direct-to-Consumer at All-Clad

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