Listrak Announces Direct Integration with Salesforce Marketing Cloud

The combination of the two marketing technology platforms allows clients to deliver targeted, triggered, cross-channel 1:1 messages to exponentially grow revenue.

January 13, 2021 – Listrak Inc., the leading cross-channel marketing platform for retailers and brands, announced a direct integration with its Growth Xcelerator Platform (GXP) and Salesforce Marketing Cloud (SFMC). The seamless integration of data between the two marketing platforms gives retailers and brands the ability to leverage SFMC’s native tools and reporting while allowing GXP to recognize anonymous devices and consume additional zero- and first-party data – which is increasingly critical for exponential list growth and rapidly scaling triggered revenue. 

GXP also gives SFMC clients the power to increase the volume of triggered and personalized cross-channel messages versus general marketing outreach. By combining GXP and SFMC, clients have a single hub to orchestrate their campaigns and better identify the anonymous visitors to their websites, leading to stronger conversions, engagement, and revenue. Retailers and brands can tap into GXP’s behavioral triggering, onsite targeting, and message personalization – managing all within SFMC’s Journey Builder. 

GXP adds a complementary layer of innovative technology on top of existing SFMC capabilities, amplifying existing results and increasing the overall gains from marketing automation. Additionally, there is no heavy email service provider (ESP) lift required in this integration: Listrak directly integrates with existing eCommerce and ESP tech stacks.

Listrak’s GXP is a managed service and identity resolution technology that guarantees and supercharges marketing metrics that matter, including a higher return on ad spend and average 7-15% increases in ecommerce revenue. Other typical GXP results: Clients experience list growth over email and mobile at an average of over 100%, 30% improved first-time conversion rates, and increased trigger revenue of more than 70%.  

The GXP/SFMC integration strengthens value for clients of both platforms in the following ways:

  • Seamlessly shared data between GXP and SFMC provides ease of email creation, email deployment, and subscription status and syncing.
  • Clients can deliver fully rendered and mobile responsive emails within SFMC’s Journey Builder, optimized with GXP’s hyper-personalized behavioral triggers to generate significantly increased revenue.
  • As clients must rely less on third-party data, they can fill that gap immediately and quickly scale zero- and first-party data using GXP’s identity resolution and targeted acquisition tactics.
  • A single point-of-access for clients to ensure triggered emails align with frequency capping and suppression rules. 
  • All-in-one reporting to provide the right analytics and guidance to make smarter campaigns decisions.

“The combination of Salesforce Marketing Cloud and Listrak’s Growth Xcelerator Platform gives clients the ability to centrally manage and execute their campaign strategies,” said Ross Kramer, CEO of Listrak. “Listrak’s GXP is also supported with a full service team that provides turnkey setup, management, reporting, and next-step guidance. Clients can focus on their strategies while Listrak delivers massive improvement to their ecommerce revenue and engagement across all channels.”