After shoppers were forced online due to the pandemic, they quickly grew to appreciate the convenience and autonomy of eCommerce. Forward-thinking retailers adjusted and poured resources into improving their eCommerce customer experiences. Almost three years later, customer needs and expectations continue to evolve and push limits, and marketers know their marketing automation technology must evolve with them.
That’s why Listrak created the Growth Xcelerator Platform. GXP focuses on improving critical eCommerce components to fuel growth, including: