Research Study - Comparing the Performance of Modal Acquisition With and Without Offers

In September 2015, Listrak published Performance of the Popup: A Listrak Modal Acquisition Research Study, in which we explored the global performance averages of the modals of more than 400 retail clients over a typical one-month period, and took a close look at what the top performing modals have in common.

In this follow-up study, realizing that there are many retailers who cannot or choose not to offer incentives, yet still successfully use modals to acquire new subscribers, we tracked the modal performance of more than 200 retail clients across an array of verticals, this time comparing those featuring offers to those without and seeing what top performing modals without incentives have in common.