2016 Luxury Retail Email Marketing Benchmarks

At Listrak, we have a growing number of luxury retailers who are reaping the benefits of strategically created email marketing programs. It is important to realize that luxury will always be unique, and benchmarking against other luxury retailers is essential when evaluating email marketing success in this sector.

Listrak compiled last year's email marketing metrics from nearly 30 luxury retail clients, spanning apparel, home goods and jewelry
verticals. In the following guide, we compare our findings for a few key email campaigns to our global (all retail clients) benchmarks. In addition, we explore why luxury emails typically have higher open and revenue per email rates but consistently lower click to open and conversion rates, and share tips luxury retailers can leverage to optimize email campaigns.