GXP + SMS Drives 10.3% of Ecommerce Revenue for TULA


Increase in Daily Subscriber Sign-Ups


Increase in Triggered Revenue


Onsite Conversion Rate Lift (First-Time Purchasers)

Experiencing rapid business growth, TULA joined Listrak for its robust digital marketing platform with long-term revenue-driving opportunities. Having success with Listrak's email and SMS campaigns, TULA added GXP to amplify the results of their current campaigns with identity and optimization services.

TULA has experience significant increases in email and SMS subscriber sign-ups, increasing triggered revenue and overall eCommerce revenue.

The addition of GXP’s identity resolution and conversion rate optimization technology has made a huge impact on our overall revenue.
Zack Abbell, VP of Digital & eCommerce, TULA

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